Quable joins forces with QNTM Group to elevate digital customer experience for global brands

Blueprint Partners, a leading corporate finance company for European technology venture and growth start-ups, is pleased to announce Quable’s acquisition by QNTM Group, Europe’s leading MarTech group, headquartered in Oslo.

Founded in 2013, Quable is a recognized specialist player of Product Information Management (PIM) solutions, specifically serving the needs of Brands. Trusted by over 300 brands in 85 countries, Quable serves global companies like Mitsubishi Electric, Escada, Berluti, Delsey, North Sails, Liberated Brands, or MCO Regent and help them to optimize their omnichannel operations effectively and drive growth.

This acquisition enables QNTM, via its Ibexa brand, a leader in Digital Experience Platforms (DXP) to expand and complement its global SaaS marketing stack offering while accelerating and supplementing respective companies’ growth. “Quable is an ideal fit within QNTM’s MarTech portfolio,” said Karl Fredrik Lund, QNTM Group CEO. “Its robust, yet easy-to-use, PIM technology perfectly complements Ibexa, enabling us to deliver an integrated, high-value solution for our clients worldwide. In addition, from a cultural fit perspective, the Quable team will be a great addition to the QNTM Family, and we look forward to a great collaboration.”

The transaction aims to establish a global leader in Digital Experience, offering companies an agile and integrated ecosystem by synchronizing product information, assets, and communications - eliminating silos between marketing, product, e-commerce, communication, and technical teams. The result: faster go-to-market strategies, consistent messaging across digital channels, and highly personalized customer experiences.

François-Emmanuel Lamellière, Sylvain Gourvil and Baptiste Legeay, co-founders of Quable, will remain at the helm of the company. Ibexa plans to accelerate the growth of Quable and enable it to expand internationally.

‍