Blueprint Partners announces a €3m fundraising for mediarithmics.
mediarithmics has been developing a full-stack marketing platform (incl. DMP, DCO, DSP and marketing automation). Dedicated to Publishers and Advertisers, this open Platform allows them to better manage their Data Assets, including data governance or monetization, thanks to different operational modules (audience extension, audience segmentation, optimized bidding, …).
mediarithmics' solution already convinced 30+ customers, like 3W Regie or the “Gravity Alliance“ [incl. Lagardère Active (Europe 1, Paris Match), L'Equipe, M6, Les Echos-Le Parisien, Next Radio TV (BFMTV, RMC), Condé Nast (Vogue), SFR, FNAC-Darty].
With this €3m round (led by Ventech with the participation of Jaina Capital, its historic investor), mediarithmics gains the ability to accelerate its european deployment.
“This operation allows mediarithmics to accelerate its deployment in Europe and twofold its staff. Many Thanks to Blueprint Partners for their continued support throughout the process.”
Stéphane Dugelay
“The data-marketing team’s expertise combined with its execution capacity gives mediarithmics a strong growth potential. As data governance issues become central, the independence of mediarithmics is essential for publishers and advertisers.”
Marc Chancerel
