Blueprint Partners announces Loisirs Enchères €4m Series A led by Fonds Ambition Numérique (FAN) managed by BPIfrance, with co-investment from Galia Funds, GSO Innovation and Crédit Agricole Aquitaine Expansion.
Based in Bordeaux, Loisirs Enchères started in July 2014 and is the first auctions website and mobile application devoted to travel and entertainment activities. The service has already convinced a community of 650.000 members and 1.200 suppliers in France and abroad. Through Loisirs Enchères, tourism professionals can increase their booking rate from 15% to 20%.
This €4m Series A serves the company’s strategy to become the french leader of Travel and Entertainment auctions. More specifically the company will accelerate its commercial development, increase its local presence, reinforce its product mix (hotels, week-end trips, travel, restaurants, sports and adventures, ticketing amongst others) and develop its user community with the ambition of reaching €100m revenue in 2022. Loisirs Enchères plans to recruit 30 people before the end of 2019. New recruits will include sales people to cover local markets, developers to increase AI capabilities, auction planners, and digital marketing experts.
“Our concept has already shown to be highly successful in the Netherlands and we wanted to launch it in a new country. We were enthusiastic about the potential of the French market. This country has the reputation to be creative and innovation friendly and our choice was the good one. These last years shown that France became a start-up nation and we are proud to be part of it.“
Michaël Van Beers
”Loisirs Enchères has already demonstrated the attractiveness of it unique positioning on the French market and its ability to generate strong growth. This new round of financing will support teams’s ambition to replicate previous impressive success story. With this new transaction, Blueprint Partners confirms its expertise in consumers-oriented businesses.“
Mathieu Daouphars
