Blueprint Partners announces the merger of SKEEPERS, a French group specializing in customer experience and engagement, winner of the FrenchTech Next 40, and Advalo, a specialist in AI adapted to individualized marketing.
Advalo is a personalized marketing solution that relies on Artificial Intelligence to identify audiences with high growth potential and ensure an immediate impact on the brand's turnover.
Thanks to this external growth operation, SKEEPERS, leader in customer experience and engagement, will be able to offer brands high-performance activation solutions.
By placing AI at the heart of its platform, SKEEPERS confirms its technological lead and strengthens its position as a pioneer in mastering the customer experience cycle.
Advalo will accelerate its international development with the support of the group.
Upheaval in consumer habits, changes in purchasing paths and channels, integration of customer feedback... To meet new consumer expectations, brands must absolutely change their conventional marketing practices - often massive and intrusive - which deteriorate the bond of trust they maintain with their customers. Studies show that nearly 80% of consumers experience a negative reaction towards the brand when they receive notifications or messages for promotions that do not interest them.
It is from this observation that Advalo was born in 2014. Founded by Olivier Marc and David Le Douarin, the startup relies on artificial intelligence to detect customers with high value potential, and to enable brands to gain efficiency in their targeting and product recommendations, thus guaranteeing an immediate and lasting impact on their turnover.
Concretely, thanks to the consolidation of millions of customer data (omnichannel, CRM or digital), and the design of ready-to-use predictive Machine Learning models, the solution is able to precisely define the most relevant messages for each consumer and identify the scenarios to activate according to the brand's acquisition and loyalty objectives.
The platform thus simplifies daily life and boosts the productivity of marketers by helping them identify, industrialize and automate the campaigns that generate the most value.
Already well established in the retail, tourism, catering and automotive industries, the Advalo platform naturally connects to third-party tools such as Google Ads, Facebook, Salesforce, Critéo and email routing tools to synchronize customer data, always in compliance with the GDPR framework.
This merger allows SKEEPERS to control the entire “customer experience” cycle by equipping itself with Advalo AI to optimize the activation of its various divisions: customer engagement, optimization of journeys through feedback and activation for marketing purposes.
“With Advalo, we will help brands to move away from the era of hyper-segmentation marketing to that of hyper-individualization, the foundation of a truly differentiating customer experience and a lasting relationship between a brand and its customers,” emphasizes Pascal Lannoo, Director of Strategy at SKEEPERS.
The key is an increase in the conversion rate, an improvement in loyalty and an increase in the frequency of purchases.
By joining SKEEPERS, Advalo is giving itself the means to support its existing clients in their international development and will be distributed directly internationally by SKEEPERS teams (under the name SKEEPERS Marketing Activation). Finally, the interconnection of the platforms will strengthen the relevance and power of the group's offers.
“We are delighted to join the SKEEPERS group and thus benefit from its strength to address our solution to all of its customers, on an international scale. Our ambition is in line with that of the group in that it aims to de-silo marketing to place it at the center of all strategic decisions,” rejoice Olivier Marc & David Le Douarin, co-founders of Advalo.
“Advalo has proven and established its offering in France and therefore wanted to internationalize. Blueprint Partners knows Advalo and the MarTech/AdTech sector very well. We therefore discussed the business and financial strategy to follow. Blueprint Partners then accompanied us in a tight process with a few potential partners, all very relevant for Advalo. SKEEPERS formulated the most interesting offer, including recognition of all our technological assets and our desire to remain associated with the next phase of Advalo's growth in SKEEPERS,” adds David Le Douarin.
“We have been supporting Advalo since its first fundraising. We are impressed by the demonstrable ROI of their solution for their customers and by the solution's ability to serve all market segments up to very large accounts. SKEEPERS, present internationally and serving customers of all sizes, will be able to activate significant product and commercial synergies on all market segments,” declares Marc Chancerel. “With this transaction, Blueprint Partners reaffirms its ability to execute strategic operations in the very dynamic field of MarTech/AdTech, a sector in full reconfiguration with developments in personal data management. Advalo, very focused on “First party data,” logically joins SKEEPERS, very focused on “Zero party data.” This is a group that is very well positioned for future developments in Martech,” he concludes.
“Blueprint Partners knows Advalo and the MarTech/AdTech sector very well. Blueprint Partners then accompanied us in a tight process with a few potential partners all very relevant for Advalo.”
David Le Douarin
“With this transaction, Blueprint Partners reaffirms its ability to execute strategic operations in the highly dynamic field of MarTech/AdTech, a sector undergoing a complete reconfiguration with developments in the management of personal data.”
Marc Chancerel
