DATE

October 5, 2022

SECTORS

SaaS

DEAL TYPE

M&A

AB Tasty acquires Epoq, German-based AI-driven personalization provider

Blueprint Partners acted as buy-side advisor of AB Tasty

Blueprint Partners advised AB Tasty, the fast-growing global experience optimization company, in its acquisition of Epoq, an AI-driven recommendation and smart search solution.

The acquisition accelerates both companies’ shared vision of empowering digital teams to deliver relevant and engaging shopping experiences along the consumer journey with a best-in-class experience optimization platform.

Blueprint Partners has been advising AB Tasty on this cross-border acquisition including:

  • Identifying targets matching the strategic need of AB Tasty
  • Contacting & screening those targets narrowing down to the best SaaS players
  • Assembling and managing team of expert advisors for business, technical, finance, and legal due diligence
  • Structuring and negotiating a win-win transaction
  • Coordinating, time-keeping and executing a successful closing process

“The Epoq team is the perfect addition to AB Tasty’s business, bringing their expertise, insights and sophisticated products. We are truly excited for this new era as we work together to unlock more value for our customers, who will now have unparalleled recommendation and search capabilities at their fingertips.”

Alix de Sagazan

CEO & Co-founder
|
AB Tasty

“We are very happy with the support Blueprint Partners provided during this acquisition process and the outcome of their work. They were instrumental throughout the process from identifying the targets, meeting our strategic goal, to the closing of such a great cross-border transaction. Their marketing & AI SaaS experience was key to focusing on the most important aspects for an efficient and win-win operation.”

Rémi Aubert

CEO & Co-founder
|
AB Tasty

“It was great working with the whole AB Tasty crew. Epoq’s team is a great addition to them. They share the same vision and bring complementary skills and know-how. Their amazing tech complements AB Tasty’s platform perfectly, it is quick and easily actionable by customers. Together they have the best Experience Optimization Platform.”

Eric Plantier

Partner
|
Blueprint Partners

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